10.4284/0038-4038-2013.145">
 

Title

The National Football League season wins total betting market: The impact of heuristics on behavior

Document Type

Article

Publication Date

2015

Department

Accounting and Finance

Abstract

This article presents strategies for creating an active learning environment in a principles of accounting course. These strategies, which promote independent and lifelong learning, include the use of interactive lecture materials, collaborative in-class exercises, and self-directed out-of-class assignments. The strategies presented should not only assist instructors in teaching a more active and effective introductory accounting course, but also offer the benefits of stimulating and increasing student interest in accounting as a major. [PUBLICATION ABSTRACT]