Calculating the beta coefficient and required rate of return for Coca-Cola

Authors

John C. Gardner, Oakland University
Carl B. McGowan, Norfolk State University
Susan E. Moeller, Eastern Michigan UniversityFollow

Document Type

Article

Publication Date

2010

Department

Accounting and Finance

DOI

10.19030/jbcs.v6i6.264

Citation

Gardner, J. C., McGowan, C. B., & Moeller, S. E. (2010). Calculating the beta coefficient and required rate of return for Coca-Cola. Journal of Business Case Studies, 6(6), 103–109.