A structural analysis of business-to-business digital markets

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Computer Information Systems


Digital markets allow sellers and buyers to conduct transactions electronically and are becoming major driving forces in business-to-business e-commerce. This article explores the theoretical and managerial foundations of digital markets. This study first investigates the structure and components of digital markets. A comprehensive sample of 196 digital markets is then examined to uncover the structural dimensions and success factors of digital markets. The findings of this study provide important managerial insights into various issues that are pertinent to the functioning of digital markets, such as how the nature of founding companies may affect the dominant function chosen for a digital market and what factors may affect the market-making mechanisms used by the digital markets.