http://www.eric.ed.gov/ERICWebPortal/detail?accno=ED293308">
 

Title

A language educator’s first sale: To globalize business communication

Document Type

Report or White Paper

Publication Date

1987

Department/School

Management

Abstract

The business communication course, required in most colleges and schools of business, may be the best place for language educators to begin to help globalize the curriculum. In these courses, students are taught communication theory, business writing, oral business communication, leadership, meeting participation, and various functions used in daily business. Language educators and their business education counterparts can work together to internationalize this portion of the curriculum. Through the course, students can become prepared to solve business problems in ways that consider cultural differences as an important variable, and can learn to prevent or minimize written, oral, and nonverbal communication problems in the workplace. Eastern Michigan University has established such a course combining traditional business communication with intercultural communication. In it, students must write a marketing report including audience analysis, product analysis, development of a sales plan, and implementation and follow-up using insights gained from the internationalized course content.