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Aims & Scope

Global Advances in Business and Communication publishes original research on interdisciplinary business practices which shape and are shaped by the changing nature and level of global business communication. To this end, GABC. publishes articles that contribute to the knowledge, theory and practice of the global aspects of business communication in one or more of the following areas:

  • International and cross-cultural business communication and negotiations
  • Global aspects of integrated marketing communications (IMC)
  • Communication aspects of international law and global business ethics
  • Languages and business communication
  • E-Semantics (a term coined here to mean cross-cultural, language-based international issues associated with new media, search terms, string searches, web design, web site user friendliness, and Internet and electronic advertising)