IntroductionThis issue was published under the publication title Global Advances in Business Communication (ISSN: 2164-1692).
Communicating Luxury to an International Audience: The Case of Scottish Cashmere
Does Culture Affect how People Receive and Resist Persuasive Messages? Research Proposals about Resistance to Persuasion in Cultural Groups
Renata Kolodziej-Smith, Daniel Patrick Friesen, and Attila Yaprak