Open Access Senior Honors Thesis
Communication technology is expanding at an incredibly rapid pace. Smart phones, tablet computers, and high speed wireless networks are all redefining the paradigm for communication. For marketers this means more avenues to reach potential customers. Viral marketing is one such avenue. Viral marketing is often defined as the modern incarnation of word of mouth marketing. This concept involves getting consumers to spread a message through their social network, typically through an electronic medium.
Hitz, Jonathon, "Viral Marketing: Why Do Consumers Forward Content?" (2010). Senior Honors Theses. 268.