Author

Brock Foster

Date Approved

2015

Date Posted

7-22-2015

Degree Type

Open Access Senior Honors Thesis

Department

Marketing

First Advisor

David A. Victor

Second Advisor

Harash J. Sachdev

Abstract

Culture has been defined by many different individuals in a variety of fields with wide ranging definitions. The following paper will define culture and give the reader a framework at how to look at differences in cultures abroad. It will elaborate upon some cultural concepts of German and Chinese individuals and then go on to use Geert Hofstede's Cultural Dimensions Theory to diagnose some of the issues that may arise when working with individuals identifying as German or Chinese. For the purpose of this paper, the individuals being referred to are the citizens in both the German and Chinese mainland. The paper will conclude with an analysis of each country comparing their cultural identity to their quantitative values for the Cultural Dimensions that Hofstede has laid out.

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