Date Approved
2015
Date Posted
12-3-2015
Degree Type
Open Access Senior Honors Thesis
Department or School
English Language and Literature
First Advisor
Regina Luttrell
Second Advisor
Mary K. Ramsey
Abstract
This paper examines how Target Corporation dealt with their data breach when their network was infiltrated by hackers compromising the debit and credit card information of millions of customer's personal information including customer names, mailing addresses, phone numbers and e-mail addresses. Crisis communication models that are used to evaluate the effectiveness of corporations' handling crisis situations in a world where social media and speed dominate the news cycle.
Recommended Citation
Brown, De'Andre M., "The great data breach" (2015). Senior Honors Theses and Projects. 455.
https://commons.emich.edu/honors/455
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