LOEX Conference Proceedings 2009

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We are often taught to analyze verbal and written communication, but the analysis of visual communication, (for example, in advertising, art, media, and film,) is often neglected or ignored. This presentation is intended to show attendees the ways in which pictures and videos affect them, and how to analyze and decode images in order to construct meaning from the visuals. They can then pass this information on to their students.

Patricia Senn Breivik argues that information literacy should incorporate multiple types of literacy, including computer, library, media, network, and visual literacy (2005). In an era of massive exposure to visual images through the media and World Wide Web, librarians, educators, citizens and students need to be aware of the power of images to enhance as well as persuade and manipulate the messages we receive. Until we are aware of the techniques used in film and advertising, we are susceptible to manipulation. Therefore, this subject should be a concern for educators and librarians as a major component of critical thinking.

The attendees will view examples from advertising, the media, film, and art, and be shown, through stills and clips from films, how artists and film makers have used them to tell their stories and elicit emotional responses from their audiences. They will be given the opportunity to analyze a variety of examples during the course of the session. Their ability to understand and appreciate films and art will also be increased and enhanced. It will be an eye-opening experience.