10.3200/JOEB.84.5.304-312">
 

Title

The multifaceted nature of online MBA student satisfaction and impacts on behavioral intentions

Document Type

Article

Publication Date

2009

Department

Management

Abstract

The authors analyzed surveys gathered from 277 students enrolled in online MBA courses at a large university in the Midwest. As the authors expected, student satisfaction in the survey comprised 5 factors: satisfaction with faculty practices, learning practices, course materials, student-to-student interaction, and course tools. Student satisfaction predicted student intention to recommend the course, faculty, and university to others. Varying types of online satisfaction that were revealed in the factor analysis predicted each type of student intention. The authors provide a discussion of results and implications for future research. [PUBLICATION ABSTRACT]