10.1016/S0148-2963(97)00010-6">
 

Title

Organizational responses to a hypercompetitive environment: A case study of Pepsi Canada

Document Type

Article

Publication Date

1998

Department

Management

Abstract

A hypercompetitive environment presents a challenging context for strategy formulation. An article presents a case study of Pepsi Canada's strategic success in a hypercompetitive environment. Using qualitative methods of analysis the study develops an event history of the industry and the firm, and causal maps of internal strategic and annual planning documents. From the case study is derived a set of propositions that identify criteria for success in such an environment.