Cross-cultural business communications research: State of the art and hypotheses for the 1990s
Cross-cultural business communication has become a popular subject of study over the last decade and a half. The scholarly literature in cross-cultural business communication is reviewed and the shortcomings of existing research are discussed. The limitations of the Western, linear paradigms are demonstrated and some unresolved important questions, which have been inadequately researched and need in-depth examination, are expounded upon. A few testable hypotheses for the 1990s, emanating from the discussion of research questions, are developed. New paradigms and redefinitions of some concepts to include non-Western world views and effectiveness criteria would greatly strengthen the catholicity and diversity of approaches in the field of cross-cultural business communication.
Limaye, M. R., & Victor, D. A. (1991). Cross-cultural business communications research: State of the art and hypotheses for the 1990s. The Journal of Business Communication, 28(3), 277-299. doi:10.1177/002194369102800306