Policy matters: Understanding the global regulatory environment for social media and user-generated advertising content

Authors

Judy F. Davis, Eastern Michigan UniversityFollow

Document Type

Presentation/Lecture

Publication Date

2013

Conference or Event

2013 American Academy of Advertising Global Conference

Department

Marketing

Citation

Davis, J. F. (2013, June). Policy matters: Understanding the global regulatory environment for social media and user-generated advertising content. Paper presented at the 2013 American Academy of Advertising Global Conference, Honolulu, HI.