Consumer ethics: An assessment of individual behavior in the market place

Authors

Sam Fullerton, Eastern Michigan UniversityFollow
Kathleen B. Kerch
H. Robert Dodge, Eastern Michigan University

Document Type

Article

Publication Date

1996

Department

Marketing

DOI

10.1007/BF00381744

Citation

Fullerton, S., Kerch, K. B., & Dodge, H. R. (1996). Consumer ethics: An assessment of individual behavior in the market place. Journal of Business Ethics, 15(7), 805–814. doi:10.1007/BF00381744