Can self-congruity mediate between country personality and product attitude?

Authors

Murat Aktan
Paul Chao, Eastern Michigan UniversityFollow

Document Type

Presentation/Lecture

Publication Date

2015

Conference or Event

3rd ICCMI (International Conference on Contemporary Marketing Issues)

Department

Marketing

Citation

Aktan, M., & Chao, P. (2015, July). Can self-congruity mediate between country personality and product attitude? Paper presented at the 3rd ICCMI (International Conference on Contemporary Marketing Issues), Kingston University, London, England.