10.1016/j.jom.2007.02.010">
 

Title

Analysis of interactions among core, transaction and relationship-specific investments: The case of offshoring

Document Type

Article

Publication Date

2008

Department

Marketing

Abstract

Through the use of core, transactional and relational specificity constructs, the paper studies how the emphasis of clients' who move business processes offshore, changes over time to represent complex relationships between investments in core, transaction and relationship-specific assets. The complex combination of these investments helps clients attain evolving objectives in offshoring alliances. Interpretive Structural Modelling (ISM) has been used to establish changing emphases of the specific elements in offshoring alliances. [PUBLICATION ABSTRACT]