Faculty Scholarship from 2014
An attitudinal analysis of different groups of managers towards business ethics in South Africa, Christo Bisschoff, Sam Fullerton, and Christoff Botha
Patient proactivity: Behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system, Sam Fullerton and Tammy McCullough
Incorporation of victim size in an examination of consumer ethics in South Korea, Jungki Lee and Sam Fullerton
Salesperson knowledge distinctions and sales performance, Thomas W. Leigh, Thomas E. DeCarlo, David Allbright, and James Lollar
Preventing credit damage in divorce cases, Ian B. Lyngklip and Gary M. Victor
The effect of transaction cost antecedents on control mechanisms: Exporters' psychic distance and economic knowledge as moderators, Harash J. Sachdev and Daniel C. Bello
A generalized multidimensional scale for measuring customer engagement, Shiri D. Vivek, Sharon E. Beatty, Vivek Dalela, and Robert M. Morgan
Faculty Scholarship from 2013
An alternative approach for those who despise sales role playing, David Allbright
Beyond “caste‐typing”?: Caroline Robinson Jones, advertising pioneer and trailblazer, Judy F. Davis
Policy matters: Understanding the global regulatory environment for social media and user-generated advertising content, Judy F. Davis
Realizing marketplace opportunity: How research on the black consumer market influenced mainstream marketers, 1920-1970, Judy F. Davis
The novelty and nostalgia effects of a new major league baseball stadium as measured by its impact on attendance, the corresponding costs of attending, and ticket revenue, Sam Fullerton and Carol L. Bruneau
Creativity awards: Great expectations?, Mark Kilgour, Sheila L. Sasser, and Scott Koslow
Product design innovation and customer value: Cross-cultural research in the United States and Korea, Hakil Moon, Douglas R. Miller, and Sun Hyun Kim
Black Friday and Cyber Monday: A case study, Maria Petrescu and Micah Murphy
Thai exporter and U.S. importer relations: A pilot study using email survey, Harash J. Sachdev
The challenges of obtaining a competitive advantage for processed material suppliers: A conceptual study, Harash J. Sachdev and Cipto Y. Joegiono
Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?, Sheila L. Sasser, Scott Koslow, and Mark Kilgour
A tiny Michigan Consumer Protection Act victory -- A type of case that survives Smith, Gary A. Victor
How banks and savings banks escaped liability from the Michigan Consumer Protection Act, Gary A. Victor
Understanding performance of joint ventures: Modeling the interactional strength of fit between partners, Shiri D. Vivek and R. Glenn Richey
Faculty Scholarship from 2012
Invite students to deconstruct stories and experience shared meaning making through reflective critical discourse, David Allbright
Enhancing information privacy and data sharing in a healthcare IT firm: The case of Ricerro Communications, Wingyan Chung and Lewis B. Hershey
Psychographic segmentation in a unique service industry: A typology based on consumers’ levels of consumption of live and media-based spectator sports, Tammy McCullough and Sam Fullerton
A brand equity model for an internet portal website, G. Russell Merz