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Scholarly Works from 2005

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Celebrity and foreign brand name as moderators of country-of-origin effects, Paul Chao, Gerhard Wührer, and Thomas Werani

Scholarly Works from 2003

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A cross-cultural assessment of attitudes regarding perceived breaches of ethical conduct by both parties in the business-consumer dyad, Jim Fisher, Gordon Woodbine, and Sam Fullerton

What is creative to whom and why? Perceptions in advertising agencies, Scott Koslow, Sheila L. Sasser, and Edward A. Riordan

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The Michigan Consumer Protection Act: What's left after Smith v. Globe?, Gary M. Victor

Scholarly Works from 2002

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Understanding the role consumer involvement plays in the effectiveness of hospital advertising, Tammy McCullough and H. Robert Dodge

Scholarly Works from 1999

Today's ethical perspectives of tomorrow's business leaders, Jim Fisher, Sam Fullerton, and Gordon Woodbine

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Attitudes toward consumer and business ethics among Canadian and New Zealand business students: An assessment of 28 scenarios, Jim Fisher, David Taylor, and Sam Fullerton

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Physician recruitment: Understanding what physicians want, Tammy McCullough, H. Robert Dodge, and Susan E. Moeller

Scholarly Works from 1998

Managers at work: Helping new leaders succeed, Raymond E. Hill and Tammy McCullough

Scholarly Works from 1997

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Maintaining customer relationships through effective database marketing: A perspective for small retailers, Judy F. Davis

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Property rights to consumer information: A proposed policy framework for direct marketing, Judy F. Davis

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From exchanges to relationships: A reconceptualization of the marketing paradigm, H. Robert Dodge and Sam Fullerton

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A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore, Sam Fullerton, David Taylor, and B. C. Gosh

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Ethics and business communication: A cross-cultural study of CEO potential, B. C. Ghosh, Sam Fullerton, and David Taylor

Scholarly Works from 1996

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The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?, Judy F. Davis

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Consumer transgressions in the marketplace: Consumers' perspectives, H. Robert Dodge, Elizabeth A. Edwards, and Sam Fullerton

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Consumer ethics: An assessment of individual behavior in the market place, Sam Fullerton, Kathleen B. Kerch, and H. Robert Dodge

Scholarly Works from 1995

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Health care marketing information: An assessment of past and future utilization patterns, Hugh B. McSurely and Sam Fullerton

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Profiles of managerial activities in small firms, G. Russell Merz and Matthew H. Sauber

Scholarly Works from 1994

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Stage of the organizational life cycle and competition as mediators of problem perception for small businesses, H. Robert Dodge, Sam Fullerton, and John E. Robbins

Linking small business management with entrepreneurial growth, G. Russell Merz, Patricia B. Weber, and Virginia B. Laetz

Scholarly Works from 1991

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Managing retention in Big Eight public accounting: Why employees stay, Matthew H. Sauber, Andrew G. Snyir, and Mohsen Sharifi

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The Abandoned Shipwreck Act of 1987 and the reaction of state historic preservation offices, Kelly A. Victor and Gary M. Victor

Scholarly Works from 1982

Marketing research, H. Robert Dodge, Sam Fullerton, and David Rink

Scholarly Works from 1980

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A new role for psychographics in media selection, Hugh Cannon and G. Russell Merz