Date Approved

2011

Degree Type

Open Access Thesis

Degree Name

Master of Science (MS)

Department or School

Health Promotion and Human Performance

Committee Member

Brenda A. Riemer, PhD, Chair

Committee Member

Stephen J. McGregor, PhD

Committee Member

Diana J. Wong, PhD

Abstract

The following work examines the different aspects of opening an exercise-based business and identifies factors of the competitive environment that are conducive to opening a recreational and athletic strength training facility. Questions were answered regarding what type of exercise-based business could feasibly compete against the other exercise-based businesses and related non-profit organizations and what the existing exercise-based businesses and related non-profit organizations located within a 30-mile radius of southwest Dearborn, Michigan, were doing to survive in the current competitive economy. Information was gathered from100 fitness facility websites and 30 survey interviews from the managers and owners of the exercise-based businesses within a 30-mile radius of southwest Dearborn, Michigan. The results demonstrated a need for a fitness center focused on sports training. Also, the current U.S. recession may be reason to start a business in the near future; however, future research is needed.

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