Author

Flavia Xavier

Date Approved

5-13-2003

Date Posted

10-1-2009

Degree Type

Open Access Thesis

Degree Name

Master of Science (MS)

Department

Management

Committee Member

Stephanie Newell, PhD, Chair

Committee Member

Mary E.Vielhaber, PhD

Committee Member

Diana Wong, PhD

Abstract

Corporate culture literature is vast and reflects its importance on management. Mostly, scholars and consultants have researched the impact of culture in organization performance and the nature of culture change. However, few studies have examined a strategy to communicate corporate culture based on the human resources practices.

The purpose of this study was to explore the communication process and the human resources and organizational development practices linked to a strong worldwide corporate culture. By addressing key research questions, proposing and applying the “Corporate Culture Communication Strategy” model, the researcher conducted a detailed ethnographic case study of Johnson & Johnson.

Using observations and secondary databases, this study evaluated and presented the unique aspects of Johnson & Johnson culture system. Conclusions and closing recommendations were presented as guidance for future applications using the proposed communication strategy model.

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