The impact of incentives on the intention to try a new technology
Document Type
Article
Publication Date
2015
Department
Computer Information Systems
Abstract
Persuading users to try new technologies continues to be a problem confronting organisations and technology vendors alike. To better understand the process of new technology trial and adoption, several theoretical models have been proposed, of which the Technology Acceptance Model has gained significant support. However, research concerning tangible extrinsic rewards has not been explored. The primary goal of this research is to study the impact of tangible extrinsic rewards on various aspects of an intention to engage in an initial trial of a new technology. The theoretical model was tested on 284 students as subjects in a trial of a new technology. Results suggest that such incentives may be effective in increasing the behavioural intention to try a new technology. Results also identify that when incentives are provided, perceived ease of use and usefulness are the primary drivers towards intentions to try a new technology.
Citation
Roumani, Y., Nwankpa, J. K., & Roumani, Y. F. (2015). The impact of incentives on the intention to try a new technology. Technology Analysis & Strategic Management, 27 (2), 126–141. doi:10.1080/09537325.2014.952625