A conceptual and pragmatic review of regression analysis for predictive analytics

Document Type

Book Chapter

Publication Date



Technology Studies

Publication Title

Decision management: Concepts, methodologies, tools, and applications


Regression analysis and modeling are powerful predictive analytical tools for knowledge discovery through examining and capturing the complex hidden relationships and patterns among the quantitative variables. Regression analysis is widely used to: (a) collect massive amounts of organizational performance data such as Web server logs and sales transactions. Such data is referred to as Big Data" and (b) improve transformation of massive data into intelligent information (knowledge) by discovering trends and patterns in unknown hidden relationships. The intelligent information can then be used to make informed data-based predictions of future organizational outcomes such as organizational productivity and performance using predictive analytics such as regression analysis methods. The main purpose of this chapter is to present a conceptual and practical overview of simple- and multiple- linear regression analyses.

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