Innovative digital marketing management in B2B markets
Industrial Marketing Management
This special issue of Industrial Marketing Management aims to develop useful knowledge and generate new insights into and applications of digital marketing in B2B markets. This special edition features 11 articles that cover topics related to digital marketing in a B2B context. This introductory paper briefly summarizes the themes of the special issue, introduces each of the eleven articles on innovative digital marketing management in B2B, and provides a rationale for the inclusion of each article.
Link to Published Version
Kim, K. H., & Moon, H. (2021). Innovative digital marketing management in B2B markets. Industrial Marketing Management, 95, 1–4. https://doi.org/10.1016/j.indmarman.2021.01.016