10.1016/j.indmarman.2021.01.016">
 

Title

Innovative digital marketing management in B2B markets

Document Type

Article

Publication Date

2021

Department/School

Marketing

Publication Title

Industrial Marketing Management

Abstract

This special issue of Industrial Marketing Management aims to develop useful knowledge and generate new insights into and applications of digital marketing in B2B markets. This special edition features 11 articles that cover topics related to digital marketing in a B2B context. This introductory paper briefly summarizes the themes of the special issue, introduces each of the eleven articles on innovative digital marketing management in B2B, and provides a rationale for the inclusion of each article.

Link to Published Version

10.1016/j.indmarman.2021.01.016

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