Building a digital marketing internship program for technology-based start-ups: An exploratory study of student experiences
Document Type
Article
Publication Date
2022
Department/School
Marketing
Publication Title
Higher Education, Skills and Work-Based Learning
Link to Published Version
Recommended Citation
Merz, G. R., Ward, J., Qrunfleh, S., & Gibson, B. (2022). Building a digital marketing internship program for technology-based start-ups: An exploratory study of student experiences. Higher Education, Skills and Work-Based Learning, 12(2), 210–224. https://doi.org/10.1108/HESWBL-04-2021-0072
Comments
G. R. Merz and B. Gibson are faculty in EMU's Department of Marketing.
S. Qrunfleh is a faculty member in EMU's Department of Computer Information Systems.
J. Ward is a faculty member in EMU's School of Communication, Media, and Theatre Arts.