DOI: 10.1080/15470148.2023.2297722">
 

Assessment of the relationships among exhibition dimensions, expenditure, and evaluation: A study of five generations

Document Type

Article

Publication Date

2024

Department/School

Technology Studies

Publication Title

Journal of Convention & Event Tourism

Abstract

Analyzing a total of 15,718 responses from visitors to the NASCAR Hall of Fame Exhibition, this study assessed the generational effects on exhibition dimensions, expenditure items and evaluation indicators. Analysis revealed that three exhibition dimensions (exhibits, concessions, and facility) and four expenditure items (tickets, dining, retail/shopping, and entertainment) differed significantly across generations including Silents, Boomers, Gen-X, Gen-Y, and Gen-Z. Moreover, all evaluation indicators differed significantly by generation. Theoretical and managerial implications of the study are discussed with specific recommendations for the exhibition and event market.

Comments

G. Jogaratnam is a faculty member in EMU's School of Technology and Professional Services Management.

Link to Published Version

DOI: 10.1080/15470148.2023.2297722

Link to Full Text

Share

COinS