Increasing news content and diversity improves revenue
Communication, Media and Theatre Arts
Newspaper Research Journal
A time-series analysis of 10 years of a newspaper?s content and financial data confirms the positive content and revenue relationship in cross-sectional data also exists in longitudinal data. Publishing more news content, particularly in shorter article length and more diverse topic areas, boosts the newspaper?s circulation and ad revenue over time.
Link to Published Version
Li, You & Thorson, Esther. (2015). Increasing news content and diversity improves revenue. Newspaper Research Journal, 36(4), 382–398. doi:10.1177/0739532915618408