Conventions of informal versus formal language patterns and behaviors in business settings have changed in the various German-speaking countries over the last decades resulting from American modes of interpersonal communication and BELF (Gerritsen and Nickerson 2008), yet current textbooks for Business German and Communication do not address the trend of more informal language (linguistically different) and the new reality adequately. Data on every-day language usage and behavior in a professional environment in German-speaking countries and regions are presented in this paper. The provisional result of data is the basis for a teaching module and recommendations on how to address and encounter co-workers, superiors, and customers in German-speaking companies.
Zinggeler, Margrit V.
"Understanding and Teaching Variations of Every-Day Business Language and Behavior in German-Speaking Countries,"
Global Advances in Business Communication:
Vol. 2, Article 4.
Available at: https://commons.emich.edu/gabc/vol2/iss1/4