In today’s global workplaces, when best practices in intercultural communication are not implemented or fail to live up to their promise, team reality checks can be a sobering reminder of the many interwoven complexities of international business communication. This global virtual team (GVT) case study highlights best practices and compares realities related to execution. The discussion includes strategies for effective intercultural teams and reflections on how the multiple roles one may be playing – of researcher, educator or practitioner – influence one’s perspective. This article will discuss two facets of this intercultural communication case: first, it highlights recommendations and strategies from a qualitative research study of native and non-native English speakers’ challenges with language, culture, technology and collaboration on GVTs in the workplace; and, second, it reflects on the challenges and realities faced in putting the recommendations and strategies into practice. The challenges are both organizational constraints and those driven by and observed through the author’s multiple roles. Some practical mitigating strategies are suggested to balance the constraints. Finally, the need for further similar inquiries and collaborative stakeholder partnerships is highlighted.
Goettsch, Karin L.
"Working with Global Virtual Teams: A Case Study Reality Check on Intercultural Communication Best Practices,"
Global Advances in Business and Communications Conference & Journal:
Vol. 5, Article 3.
Available at: https://commons.emich.edu/gabc/vol5/iss1/3