Tarah Soltis

Date Approved


Date Posted


Degree Type

Open Access Senior Honors Thesis

Department or School

Technology Studies

First Advisor

Julie A. Becker


The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to accommodate consumers in the new realm of where e-commerce intersects with social media. This project aims to add to this growing body of research.