Date Approved


Date Posted


Degree Type

Open Access Senior Honors Thesis

Department or School

English Language and Literature

First Advisor

Regina Luttrell

Second Advisor

Mary K. Ramsey


This paper examines how Target Corporation dealt with their data breach when their network was infiltrated by hackers compromising the debit and credit card information of millions of customer's personal information including customer names, mailing addresses, phone numbers and e-mail addresses. Crisis communication models that are used to evaluate the effectiveness of corporations' handling crisis situations in a world where social media and speed dominate the news cycle.