Open Access Senior Honors Thesis
English Language and Literature
Mary K. Ramsey
This paper examines how Target Corporation dealt with their data breach when their network was infiltrated by hackers compromising the debit and credit card information of millions of customer's personal information including customer names, mailing addresses, phone numbers and e-mail addresses. Crisis communication models that are used to evaluate the effectiveness of corporations' handling crisis situations in a world where social media and speed dominate the news cycle.
Brown, De'Andre M., "The Great Data Breach" (2015). Senior Honors Theses & Projects. 455.