McNair Scholars Research Journal


Reality television is a media staple for this generation. Reality programs including Jersey Shore, Keeping Up with the Kardashians, and Teen Mom 2 are among the most watched programs in the United States. In the last five years, reality television has highlighted professions including Public Relations. However, these new reality shows depict an unrealistic image of female practitioners in the PR field. These negative portrayals have been analyzed in film, yet there is a lack of research in regards to reality television. The purpose of this study is to analyze the portrayal of women in the Public Relations profession as seen on reality television. This study examines two reality shows pertaining to the field of Public Relations: Kell on Earth and The Spin Crowd. These programs will be analyzed through a coding system that identifies the positive and negative images of female Public Relations professionals as portrayed in reality television.