Title
The multifaceted nature of online MBA student satisfaction and impacts on behavioral intentions
Document Type
Article
Publication Date
2009
Department
Management
Abstract
The authors analyzed surveys gathered from 277 students enrolled in online MBA courses at a large university in the Midwest. As the authors expected, student satisfaction in the survey comprised 5 factors: satisfaction with faculty practices, learning practices, course materials, student-to-student interaction, and course tools. Student satisfaction predicted student intention to recommend the course, faculty, and university to others. Varying types of online satisfaction that were revealed in the factor analysis predicted each type of student intention. The authors provide a discussion of results and implications for future research. [PUBLICATION ABSTRACT]
Citation
Endres, M. L., & Hurtubis, C. A. (2009). The multifaceted nature of online MBA student satisfaction and impacts on behavioral intentions. Journal of Education for Business, 84(5), 304–312. doi:10.3200/JOEB.84.5.304-312