Innovative pedagogy: Academic service-learning for business communication
Academic Service-Learning (AS-L) is an innovative business communication pedagogy. Like community service, AS-L involves students volunteering in the community; however, AS-L requires the infusion of the classroom content into the community service experience. A description of AS-L, the assignment for a business communication class, and students' reactions as well as benefits and challenges to its use is presented. The greatest strength of using AS-L is students' tying theory into actual application of principles, student passion for work, faculty enthusiasm for the results and community satisfaction.
Bush-Bacelis, J. L. (1998). Innovative pedagogy: Academic service-learning for business communication. Business Communication Quarterly, 61(3), 20–34. doi:10.1177/108056999806100303