Transcript (159 KB)


Juanita Reid served EMU for 28 years in vital roles such as Vice President of University Relations, Executive Associate to the President and Secretary of the Board of Regents. Reid's integral roles gave her a front row seat to the workings of upper administration and her view of the EMU logo and mascot change reflects this close, professional proximity. Explaining the rationale of the Board of Regents and the president in changing the mascot and logo, as well as the reactions from the community both on and off campus, Reid paints a uniquely vivid portrait of a university enmeshed in the thorny process of altering the identity of a university and committing itself to the cause of inclusivity and social justice.

Interview Date

Winter 3-8-2022


HBCU, student affairs, minority affairs, Black faculty, Gary Player, apartheid, EMU, Eastern Michigan University, Michigan Civil Rights Commission, Athletics, Ypsilanti High School, Native American, logo, Huron, Kathleen Tinney, faculty, Big Ten, MAC, student protest, logo change

Permission to Use

Permission to quote from this oral history should be requested from the University Archives (

Streaming Media

Juanita Reid, Oral History Interview, 2021