Title

An assessment of the acceptability of an array of perceived consumer transgressions in the American marketplace

Document Type

Article

Publication Date

2010

Department

Marketing

Abstract

A national sample comprising 815 adults American residents provided their perceptions of the appropriateness of 12 questionable consumer actions in the marketplace. The scenarios investigated ranged from illegal actions such as fraudulently inflating one's losses when filing an insurance claim to actions such as purchasing an item that is obviously mispriced. The 12 scenarios exhibited a wide range of mean responses thereby supporting the oft-stated premise that consumer ethics is situational in nature. Seven demographic questions were included on the Internet-based survey; a number of significant differences of opinion were documented across the various segments defined on the basis of those demographic variables. [PUBLICATION ABSTRACT]