Submissions from 2026
Dimensions of power and resistance: A critical review of racial dynamics in the marketplace, Judy Foster Davis and Matthew H. Sauber
Hospital use of group purchasing organizations: A cost effect analysis, Afjal Hossain Jisan, Jatthew J. Castel, and Mariana Nicolae
The size of the same-week promotion bump: Drivers and their implications, Anthony Koschmann, Scott A. Neslin, Shuba Srinivasan, and Paul Wolfson
The creativity conundrum of advertising development: Solving a knowledge resources paradox by activating dynamic capabilities, Scott Koslow, Huw O'Connor, Mark Kilgour, and Sheila L. Sasser
A practical guide to endogeneity correction using copulas, Yi Qian, Anthony Koschmann, and Hui Xie
Digital colonialism in AI-enhanced sustainability education: A decolonial systematic review, Matthew Sauber
Reclaiming Sophia in the age of AI: Theological and ethical reflections on consecrated technology and human dignity, Matthew H. Sauber
Technology upgrading or path dependence? Malaysia's AI infrastructure strategy in regional perspective, Matthew H. Sauber
Submissions from 2025
Impact of supply risk on cost pass-through, Junhyun Bae and Ji-Hung (Ryan) Choi
Market outcomes regarding number and types of brand alliance partnerships, Anthony Koschmann and Faruk Anıl Konuk
How do advertising agencies respond to incentives?: Perceptions of creativity in competitive account reviews and pay-for-performance compensation, Scott Koslow, Huw O'Connor, Mark Kilgour, and Sheila L. Sasser
A model of hospital patient engagement for value co‐creation: Does it affect performance? A U.S. hospital industry study, Shawnee K. Vickery, Matthew J. Castel, Sriram Narayanan, and Mariana L. Nicolae
Analyzing the impact of faces on consumer engagement in social media videos: A machine learning approach, Karen Anne Wallach, Hieu Pham, Anthony Koschmann, and Gaurav Arwade
Enhancing parasocial brand experience and brand equity: Unleashing the advantages of ChatGPT service, Shuman Wang, Chunlin Yuan, Hakil Moon, and Kyung Hoon Kim
The implementation of blockchain technology in a joint sustainability development, Jiho Yoon, Ju Myung Song, Ji-Hyng Choi, Srinivas Talluri, and Keumah Jung
Exploring technology, organization and environmental factors driving firms generative AI adoption intention: The moderating role of trans-parasocial relation, Chunlin Yuan, Yajing Yin, Shuman Wang, and Hakil Moon
The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts, Chunlin Yuan, Yajing Yin, Zeran Zhang, Shuman Wang, and Hakil Moon
Submissions from 2024
Author meets critics: Advertising revolutionary: The life and work of Tom Burrell, Jason P. Chambers, Christopher Boulton, Judy Foster Davis, Sydney Dillard, J. P. James, Christina L. Myers, Ericka Riggs, and Edward Timke
After you are gone: Using letters of intent to coordinate the roles of guardians and trustees, Lewis B. Hershey
Key concerns for financial planning for beneficiaries subject to guardianship, Lewis B. Hershey and Harry L. Ehrenberg
Crafting excellence: Publication tips from the editors of Journal of Global Marketing, Weng Marc Lim, Dana Lascu, Shiri Gandhi, Bipul Kumar, Tarek Mady, Qin Sun, and Ajay K. Manrai
Promoting proactive helping behaviour: The role of positive psychological capital and emotional self-control, Estell van Tonder, Daniel J. Petzer, and Sam Fullerton
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation, Shuman Wang, Chunlin Yuan, Yue Liu, and Hakil Moon
Submissions from 2023
Menus of multi-part tariffs under asymmetric information, Ji-Hung (Ryan) Choi and Taewan Kim
Adaptive R&D contract for urgently needed drugs: Lessons from COVID-19 vaccine development, Ji-Hung (Ryan) Choi, Jiho Yoon, and Ju Myung Song