Faculty Scholarship from 1997
From exchanges to relationships: A reconceptualization of the marketing paradigm, H. Robert Dodge and Sam Fullerton
A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore, Sam Fullerton, David Taylor, and B. C. Gosh
Ethics and business communication: A cross-cultural study of CEO potential, B. C. Ghosh, Sam Fullerton, and David Taylor
Faculty Scholarship from 1996
The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?, Judy F. Davis
Consumer transgressions in the marketplace: Consumers' perspectives, H. Robert Dodge, Elizabeth A. Edwards, and Sam Fullerton
Consumer ethics: An assessment of individual behavior in the market place, Sam Fullerton, Kathleen B. Kerch, and H. Robert Dodge
Faculty Scholarship from 1995
Health care marketing information: An assessment of past and future utilization patterns, Hugh B. McSurely and Sam Fullerton
Profiles of managerial activities in small firms, G. Russell Merz and Matthew H. Sauber
Faculty Scholarship from 1994
Stage of the organizational life cycle and competition as mediators of problem perception for small businesses, H. Robert Dodge, Sam Fullerton, and John E. Robbins
Linking small business management with entrepreneurial growth, G. Russell Merz, Patricia B. Weber, and Virginia B. Laetz
Faculty Scholarship from 1991
Managing retention in Big Eight public accounting: Why employees stay, Matthew H. Sauber, Andrew G. Snyir, and Mohsen Sharifi
The Abandoned Shipwreck Act of 1987 and the reaction of state historic preservation offices, Kelly A. Victor and Gary M. Victor
Faculty Scholarship from 1982
Marketing research, H. Robert Dodge, Sam Fullerton, and David Rink
Faculty Scholarship from 1980
A new role for psychographics in media selection, Hugh Cannon and G. Russell Merz