Faculty Scholarship from 2015
The social media transformation process: Curating content into strategy, Mark Kilgour, Sheila L. Sasser, and Roy Larke
The importance of an innovative product design on customer behavior: Development and validation of a scale, Hakil Moon, Jeongdoo Park, and Sangkyun Kim
A framework for examining B2B digital communication, Micah Murphy
Individual ethical beliefs, workplace ethical climates, and resulting conflict from incongruence, Paul Sauer and Paul Chao
The expanding scope of binding arbitration and some small victories for consumers, Gary A. Victor and Harry Hastings
Effects of fit, consumer involvement and the number of celebrities on consumer behavior in an emerging market, Haizhong Wang, Paul Chao, and Jing Yi Wang
Faculty Scholarship from 2014
An attitudinal analysis of different groups of managers towards business ethics in South Africa, Christo Bisschoff, Sam Fullerton, and Christoff Botha
Patient proactivity: Behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system, Sam Fullerton and Tammy McCullough
Incorporation of victim size in an examination of consumer ethics in South Korea, Jungki Lee and Sam Fullerton
Salesperson knowledge distinctions and sales performance, Thomas W. Leigh, Thomas E. DeCarlo, David Allbright, and James Lollar
Preventing credit damage in divorce cases, Ian B. Lyngklip and Gary M. Victor
The effect of transaction cost antecedents on control mechanisms: Exporters' psychic distance and economic knowledge as moderators, Harash J. Sachdev and Daniel C. Bello
A generalized multidimensional scale for measuring customer engagement, Shiri D. Vivek, Sharon E. Beatty, Vivek Dalela, and Robert M. Morgan
Faculty Scholarship from 2013
An alternative approach for those who despise sales role playing, David Allbright
Beyond “caste‐typing”?: Caroline Robinson Jones, advertising pioneer and trailblazer, Judy F. Davis
Policy matters: Understanding the global regulatory environment for social media and user-generated advertising content, Judy F. Davis
Realizing marketplace opportunity: How research on the black consumer market influenced mainstream marketers, 1920-1970, Judy F. Davis
The novelty and nostalgia effects of a new major league baseball stadium as measured by its impact on attendance, the corresponding costs of attending, and ticket revenue, Sam Fullerton and Carol L. Bruneau
Creativity awards: Great expectations?, Mark Kilgour, Sheila L. Sasser, and Scott Koslow
Product design innovation and customer value: Cross-cultural research in the United States and Korea, Hakil Moon, Douglas R. Miller, and Sun Hyun Kim
Black Friday and Cyber Monday: A case study, Maria Petrescu and Micah Murphy
Thai exporter and U.S. importer relations: A pilot study using email survey, Harash J. Sachdev
The challenges of obtaining a competitive advantage for processed material suppliers: A conceptual study, Harash J. Sachdev and Cipto Y. Joegiono
Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?, Sheila L. Sasser, Scott Koslow, and Mark Kilgour
A tiny Michigan Consumer Protection Act victory -- A type of case that survives Smith, Gary A. Victor