Faculty Scholarship from 2021
The influence of parasocial relationship in fashion web on customer equity, Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim, and Shuman Wang
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform, Chunlin Yuan, Hakil Moon, Shuman Wang, Xiaolei Yu, and Kyung Hoon Kim
The influence of flow experience in the augmented reality context on psychological ownership, Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim, and Hakil Moon
Faculty Scholarship from 2020
Cognitive dissonance revisited: A typology of B2B buyers' post-decision ‘cognitive states’ and its implications for sales professionals, Roger Brooksbank and Sam Fullerton
Implementing guardianship policies in special needs planning: Five possible pitfalls, Annemarie M. Kelly, Lewis B. Hershey, and Christina N. Marsack-Topolewski
Implementing guardianship policies in special needs planning: Five potential positives, Annemarie M. Kelly, Lewis B. Hershey, and Christina N. Marsack-Topolewski
Estimating drivers of concussions from punt returns in professional American football, A. Koschmann
Repetition or reckoning: Confronting racism and racial dynamics in 2020, Kevin D. Thomas, Judy Foster Davis, Jonathan A.J. Wilson, and Francesca Sobande
Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model, Estelle van Tonder, Sam Fullerton, and Leon T. de Beer
Third-party organization endorsement impacts on perceived value and B2B customer loyalty, Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim, Shuman Wang, and Xiaolei Yu
Fashion ceWebrity involvement in new product development: Scale development and an empirical study, Hao Zhang, Xiaoning Liang, and Hakil Moon
Faculty Scholarship from 2019
Technology-based marketing strategies through the consumer lens: How might perceptions of ethicality and effectiveness interrelate?, Roger Brooksbank, Sam Fullerton, and Steven Miller
Measuring the effectiveness of technology-based marketing strategies from the consumer perspective, Sam Fullerton, Roger Brooksbank, and Larry Neale
Using Roth conversions of legacy retirement plans to fund special needs planning, Lewis Hershey and Annemarie Kelly
Evaluating the durability of brand alliances using Bayesian methods, Anthony Koschmann
How coaching ability moderates player incentives to perform: A hierarchical Bayesian approach of the NFL, Anthony Koschmann
Do brands compete or coexist? A response to the responses, Anthony Koschmann and Jagdish Sheth
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers, Kenneth R. Lord, Sanjay Putrevu, and Alice F. Collins
Collaboration with higher education institutions for successful firm innovation, Hakil Moon, Babu John Mariadoss, and Jean L. Johnson
Product recall as a way of responsible management of a firm: The roles of corporate social responsibility and board members' sense of ownership, Hannah Oh, John Bae, Sang Joon Kim, and Ryan Choi
Creativity and ad theory, Sheila L. Sasser and Scott Koslow
Do brands compete or coexist? How persistence of brand loyalty segments the market, Jagdish Sheth and Anthony Koschmann
Faculty Scholarship from 2018
From servants to spokesmen: Black male advertising models and changing U.S. culture post World War II, Blaine J. Branchik and Judy Foster Davis
Sustainable decision making for store brand product, Ji Hung Choi, Taewan Kim, and Sang Uk Jung
Selling whiteness?–A critical review of the literature on marketing and racism, Judy Foster Davis