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Faculty Scholarship from 2021

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The influence of parasocial relationship in fashion web on customer equity, Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim, and Shuman Wang

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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform, Chunlin Yuan, Hakil Moon, Shuman Wang, Xiaolei Yu, and Kyung Hoon Kim

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The influence of flow experience in the augmented reality context on psychological ownership, Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim, and Hakil Moon

Faculty Scholarship from 2020

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Cognitive dissonance revisited: A typology of B2B buyers' post-decision ‘cognitive states’ and its implications for sales professionals, Roger Brooksbank and Sam Fullerton

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Implementing guardianship policies in special needs planning: Five possible pitfalls, Annemarie M. Kelly, Lewis B. Hershey, and Christina N. Marsack-Topolewski

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Implementing guardianship policies in special needs planning: Five potential positives, Annemarie M. Kelly, Lewis B. Hershey, and Christina N. Marsack-Topolewski

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Estimating drivers of concussions from punt returns in professional American football, A. Koschmann

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Repetition or reckoning: Confronting racism and racial dynamics in 2020, Kevin D. Thomas, Judy Foster Davis, Jonathan A.J. Wilson, and Francesca Sobande

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Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model, Estelle van Tonder, Sam Fullerton, and Leon T. de Beer

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Third-party organization endorsement impacts on perceived value and B2B customer loyalty, Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim, Shuman Wang, and Xiaolei Yu

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Fashion ceWebrity involvement in new product development: Scale development and an empirical study, Hao Zhang, Xiaoning Liang, and Hakil Moon

Faculty Scholarship from 2019

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Technology-based marketing strategies through the consumer lens: How might perceptions of ethicality and effectiveness interrelate?, Roger Brooksbank, Sam Fullerton, and Steven Miller

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Measuring the effectiveness of technology-based marketing strategies from the consumer perspective, Sam Fullerton, Roger Brooksbank, and Larry Neale

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Using Roth conversions of legacy retirement plans to fund special needs planning, Lewis Hershey and Annemarie Kelly

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Evaluating the durability of brand alliances using Bayesian methods, Anthony Koschmann

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How coaching ability moderates player incentives to perform: A hierarchical Bayesian approach of the NFL, Anthony Koschmann

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Do brands compete or coexist? A response to the responses, Anthony Koschmann and Jagdish Sheth

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Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers, Kenneth R. Lord, Sanjay Putrevu, and Alice F. Collins

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Collaboration with higher education institutions for successful firm innovation, Hakil Moon, Babu John Mariadoss, and Jean L. Johnson

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Product recall as a way of responsible management of a firm: The roles of corporate social responsibility and board members' sense of ownership, Hannah Oh, John Bae, Sang Joon Kim, and Ryan Choi

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Creativity and ad theory, Sheila L. Sasser and Scott Koslow

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Do brands compete or coexist? How persistence of brand loyalty segments the market, Jagdish Sheth and Anthony Koschmann

Faculty Scholarship from 2018

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From servants to spokesmen: Black male advertising models and changing U.S. culture post World War II, Blaine J. Branchik and Judy Foster Davis

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Sustainable decision making for store brand product, Ji Hung Choi, Taewan Kim, and Sang Uk Jung

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Selling whiteness?–A critical review of the literature on marketing and racism, Judy Foster Davis