Follow


Faculty Scholarship from 2010

Understanding total cost ownership issues from a value analysis perspective, Harash J. Sachdev

Link

Organization structure and service capabilities as predictors of supply chain performance: B2B seller’s perspective, Harash J. Sachdev and G. Russell Merz

Link

The economic loss doctrine and consumers, Gary M. Victor

Faculty Scholarship from 2009

Link

Marketplace activism: A history of the African American elite market segment, Blaine J. Branchik and Judy F. Davis

Link

Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value, Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, and Shiri D. Vivek

Link

A longitudinal examination of partnership governance in offshoring: A moving target, Shiri D. Vivek, R. Glenn Richey, and Vivek Dalela

Link

Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China, Yanfeng Zhou, Paul Chao, and Guang Huang

Faculty Scholarship from 2008

Link

Examining the ethical predisposition of the next generation of business leaders in China and the Republic of South Africa, Sam Fullerton, Christo Bisschoff, and David L. Moore

The four domains of sports marketing: A conceptual framework, Sam Fullerton and G. Russell Merz

Target marketing in spectator sports: An examination of factors that influence attendance at sporting events among young amateur athletes who participate in organized sports, Tammy McCullough and Sam Fullerton

Link

Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: Unleashing creativity, Sheila L. Sasser

Link

Desperately seeking advertising creativity: Engaging an imaginative "3Ps" research agenda, Sheila L. Sasser and Scott Koslow

Link

Developing supply chain management program: A competency model, Matthew H. Sauber, Hugh B. McSurely, and V. M. Tummala

Link

Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry, Charles R. Taylor, Kyung Hoon Kim, Eunju Ko, Myung Hwan Park, Dong Ryul Kim, and Hakil Moon

Link

Analysis of interactions among core, transaction and relationship-specific investments: The case of offshoring, Shiri D. Vivek, D. K. Banwet, and Ravi Shankar

Faculty Scholarship from 2007

Link

The born global entrepreneur in emerging economies, Elif S. Persinger, Ein Civi, and Suzanne Walsh Vostina

Link

Norwegian internet shopping sites: An application & extension of the Technology Acceptance Model, Katrina Savitskie, Maria B. Royne, Elif S. Persinger, Marko Grunhagen, and Carl L. White

Faculty Scholarship from 2006

Link

Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity, Scott Koslow, Sheila L. Sasser, and Edward A. Riordan

Link

Remedies for identity theft victims: Strategies for protecting and preserving clients' rights, Gary M. Victor and Ian B. Lingklop

Faculty Scholarship from 2005

Link

Celebrity and foreign brand name as moderators of country-of-origin effects, Paul Chao, Gerhard Wührer, and Thomas Werani

Faculty Scholarship from 2003

Link

A cross-cultural assessment of attitudes regarding perceived breaches of ethical conduct by both parties in the business-consumer dyad, Jim Fisher, Gordon Woodbine, and Sam Fullerton

What is creative to whom and why? Perceptions in advertising agencies, Scott Koslow, Sheila L. Sasser, and Edward A. Riordan

Link

The Michigan Consumer Protection Act: What's left after Smith v. Globe?, Gary M. Victor

Faculty Scholarship from 2002

Link

Understanding the role consumer involvement plays in the effectiveness of hospital advertising, Tammy McCullough and H. Robert Dodge

Faculty Scholarship from 1999

Today's ethical perspectives of tomorrow's business leaders, Jim Fisher, Sam Fullerton, and Gordon Woodbine