Faculty Scholarship from 2009
A longitudinal examination of partnership governance in offshoring: A moving target, Shiri D. Vivek, R. Glenn Richey, and Vivek Dalela
Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China, Yanfeng Zhou, Paul Chao, and Guang Huang
Faculty Scholarship from 2008
Examining the ethical predisposition of the next generation of business leaders in China and the Republic of South Africa, Sam Fullerton, Christo Bisschoff, and David L. Moore
The four domains of sports marketing: A conceptual framework, Sam Fullerton and G. Russell Merz
Target marketing in spectator sports: An examination of factors that influence attendance at sporting events among young amateur athletes who participate in organized sports, Tammy McCullough and Sam Fullerton
Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: Unleashing creativity, Sheila L. Sasser
Desperately seeking advertising creativity: Engaging an imaginative "3Ps" research agenda, Sheila L. Sasser and Scott Koslow
Developing supply chain management program: A competency model, Matthew H. Sauber, Hugh B. McSurely, and V. M. Tummala
Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry, Charles R. Taylor, Kyung Hoon Kim, Eunju Ko, Myung Hwan Park, Dong Ryul Kim, and Hakil Moon
Analysis of interactions among core, transaction and relationship-specific investments: The case of offshoring, Shiri D. Vivek, D. K. Banwet, and Ravi Shankar
Faculty Scholarship from 2007
The born global entrepreneur in emerging economies, Elif S. Persinger, Ein Civi, and Suzanne Walsh Vostina
Norwegian internet shopping sites: An application & extension of the Technology Acceptance Model, Katrina Savitskie, Maria B. Royne, Elif S. Persinger, Marko Grunhagen, and Carl L. White
Faculty Scholarship from 2006
Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity, Scott Koslow, Sheila L. Sasser, and Edward A. Riordan
Remedies for identity theft victims: Strategies for protecting and preserving clients' rights, Gary M. Victor and Ian B. Lingklop
Faculty Scholarship from 2005
Celebrity and foreign brand name as moderators of country-of-origin effects, Paul Chao, Gerhard Wührer, and Thomas Werani
Faculty Scholarship from 2003
A cross-cultural assessment of attitudes regarding perceived breaches of ethical conduct by both parties in the business-consumer dyad, Jim Fisher, Gordon Woodbine, and Sam Fullerton
What is creative to whom and why? Perceptions in advertising agencies, Scott Koslow, Sheila L. Sasser, and Edward A. Riordan
The Michigan Consumer Protection Act: What's left after Smith v. Globe?, Gary M. Victor
Faculty Scholarship from 2002
Understanding the role consumer involvement plays in the effectiveness of hospital advertising, Tammy McCullough and H. Robert Dodge
Faculty Scholarship from 1999
Today's ethical perspectives of tomorrow's business leaders, Jim Fisher, Sam Fullerton, and Gordon Woodbine
Attitudes toward consumer and business ethics among Canadian and New Zealand business students: An assessment of 28 scenarios, Jim Fisher, David Taylor, and Sam Fullerton
Physician recruitment: Understanding what physicians want, Tammy McCullough, H. Robert Dodge, and Susan E. Moeller
Faculty Scholarship from 1998
Managers at work: Helping new leaders succeed, Raymond E. Hill and Tammy McCullough
Faculty Scholarship from 1997
Maintaining customer relationships through effective database marketing: A perspective for small retailers, Judy F. Davis
Property rights to consumer information: A proposed policy framework for direct marketing, Judy F. Davis