A cross-cultural assessment of attitudes regarding perceived breaches of ethical conduct by both parties in the business-consumer dyad

Authors

Jim Fisher, Curtin University of Technology, Australia
Gordon Woodbine
Sam Fullerton, Eastern Michigan UniversityFollow

Document Type

Article

Publication Date

2003

Department

Marketing

Abstract

Recent initiatives in business curricula have included emphases on global business and ethics. Using 28 scenarios which reflect potential concerns regarding the conduct of either business or a consumer, this research combines these issues by comparing the ethical predisposition of business students in Australia with their Canadian counterparts. A sample of 264 students indicated that students in both countries generally hold high expectations for the behaviour of business and consumers. Both groups exhibited quite similar views in relation to the 28 consumer and business-related scenarios. When comparing Canadian students to Australian students, four significant differences were documented in the 14 scenarios which address the behaviour of business entities. The assessment of attitudes regarding questionable consumer actions provided even more homogeneity as only one statistically significant difference was identified. The study concludes by documenting a series of attitudinal differences on the part of groups defined not by nationality, but rather on the basis of gender or age. These demographic differences were more pronounced than were the differences across the two countries. [PUBLICATION ABSTRACT]

DOI

10.1002/cb.112