Faculty Scholarship from 2013
How banks and savings banks escaped liability from the Michigan Consumer Protection Act, Gary A. Victor
Understanding performance of joint ventures: Modeling the interactional strength of fit between partners, Shiri D. Vivek and R. Glenn Richey
Faculty Scholarship from 2012
Invite students to deconstruct stories and experience shared meaning making through reflective critical discourse, David Allbright
Enhancing information privacy and data sharing in a healthcare IT firm: The case of Ricerro Communications, Wingyan Chung and Lewis B. Hershey
Psychographic segmentation in a unique service industry: A typology based on consumers’ levels of consumption of live and media-based spectator sports, Tammy McCullough and Sam Fullerton
A brand equity model for an internet portal website, G. Russell Merz
An integration of cultural frames of reference with the market entry decision, Micah Murphy
A model of manufacturer-driven governing mechanisms and distributor performance, Harash J. Sachdev and G. Russell Merz
Domino’s Pizza: Growing sales with technology, Matthew H. Sauber, D. A. Marold, and A. Anderson
How legislating from the bench destroyed the Michigan Consumer Protection Act, Gary A. Victor
The Michigan Consumer Protection Act is virtually dead: Yet the legislature, executive branch, and many attorneys don't seem to know it, Gary M. Victor and Ian B. Lingklop
Customer engagement: Exploring customer relationships beyond purchase, Shiri D. Vivek, Sharon E. Beatty, and Robert M. Morgan
Faculty Scholarship from 2011
Managerial business ethics in South Africa: An exploratory comparison - 1987 and 2009, Christo Bisschoff and Sam Fullerton
Gaining strength for a new future: Bosnia and Herzegovina’s export opportunities, Emin Civi and Elif S. Persinger
Marketing plan competition for experiential learning, Emin Civi and Elif S. Persinger
Managing quality in online education: A conceptual model for program development and improvement, Judy F. Davis, Matthew H. Sauber, and Elizabeth A. Edwards
Designing a quality-focused online master’s degree program in IMC: A case study for educators, Judy F. Davis, Matthew H. Sauber, and Sheila Sasser
Lexicon Rhetoricae: The narrative theory of Kenneth Burke and its application to marketing, Lewis B. Hershey and John Branch
What do advertising awards actually reward?, Mark Kilgour, Scott Koslow, and Sheila L. Sasser
An integrated model of media satisfaction and engagement: Theory, empirical assessment, and managerial implications, G. Russell Merz
Importance of transaction cost, resource-based view, and dependence in logistics-based exchanges, Harash J. Sachdev
A study of service ethnocentrism and its relationship with social connectedness, Shiri D. Vivek, Vivek Dalela, and Abhijit M. Patwardhan
Faculty Scholarship from 2010
Sports marketing (2nd ed), Sam Fullerton
An assessment of the acceptability of an array of perceived consumer transgressions in the American marketplace, Sam Fullerton and Larry Neale
The international search for ethics norms: Which consumer behaviors do consumers consider (un)acceptable?, Larry Neale and Sam Fullerton