Faculty Scholarship from 2012
An integration of cultural frames of reference with the market entry decision, Micah Murphy
A model of manufacturer-driven governing mechanisms and distributor performance, Harash J. Sachdev and G. Russell Merz
Domino’s Pizza: Growing sales with technology, Matthew H. Sauber, D. A. Marold, and A. Anderson
How legislating from the bench destroyed the Michigan Consumer Protection Act, Gary A. Victor
The Michigan Consumer Protection Act is virtually dead: Yet the legislature, executive branch, and many attorneys don't seem to know it, Gary M. Victor and Ian B. Lingklop
Customer engagement: Exploring customer relationships beyond purchase, Shiri D. Vivek, Sharon E. Beatty, and Robert M. Morgan
Faculty Scholarship from 2011
Managerial business ethics in South Africa: An exploratory comparison - 1987 and 2009, Christo Bisschoff and Sam Fullerton
Gaining strength for a new future: Bosnia and Herzegovina’s export opportunities, Emin Civi and Elif S. Persinger
Marketing plan competition for experiential learning, Emin Civi and Elif S. Persinger
Managing quality in online education: A conceptual model for program development and improvement, Judy F. Davis, Matthew H. Sauber, and Elizabeth A. Edwards
Designing a quality-focused online master’s degree program in IMC: A case study for educators, Judy F. Davis, Matthew H. Sauber, and Sheila Sasser
Lexicon Rhetoricae: The narrative theory of Kenneth Burke and its application to marketing, Lewis B. Hershey and John Branch
What do advertising awards actually reward?, Mark Kilgour, Scott Koslow, and Sheila L. Sasser
An integrated model of media satisfaction and engagement: Theory, empirical assessment, and managerial implications, G. Russell Merz
Importance of transaction cost, resource-based view, and dependence in logistics-based exchanges, Harash J. Sachdev
A study of service ethnocentrism and its relationship with social connectedness, Shiri D. Vivek, Vivek Dalela, and Abhijit M. Patwardhan
Faculty Scholarship from 2010
Sports marketing (2nd ed), Sam Fullerton
An assessment of the acceptability of an array of perceived consumer transgressions in the American marketplace, Sam Fullerton and Larry Neale
The international search for ethics norms: Which consumer behaviors do consumers consider (un)acceptable?, Larry Neale and Sam Fullerton
Internal sociopolitical phenomenon in a manufacturer-distributor exchange: A dyadic perspective, Harash J. Sachdev
Understanding total cost ownership issues from a value analysis perspective, Harash J. Sachdev
Organization structure and service capabilities as predictors of supply chain performance: B2B seller’s perspective, Harash J. Sachdev and G. Russell Merz
The economic loss doctrine and consumers, Gary M. Victor
Faculty Scholarship from 2009
Marketplace activism: A history of the African American elite market segment, Blaine J. Branchik and Judy F. Davis
Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value, Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, and Shiri D. Vivek