Faculty Scholarship from 2018
Selling whiteness?–A critical review of the literature on marketing and racism, Judy Foster Davis
Differentiating customer engagement and customer participation in service marketing: An abstract, Wendy Gillis, Douglas Johansen, and Shiri D. Vivek
A 50-state review of ABLE Act 529A accounts, Annemarie Kelly and Lewis Hershey
Evaluating marketplace synergies of ingredient brand alliances, Anthony Koschmann and Douglas Bowman
Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices, Anthony Koschmann and Mathew S. Isaac
Brand line extensions: creating new loyalties or internal variety-seeking?, Anthony Koschmann and Jagdish Sheth
An examination of Korean consumers’ sentiments toward technology-based business practices, Jungki Lee and Sam Fullerton
Supplier and customer involvement in new product development stages: Implications for new product innovation outcomes, Hakil Moon, Jean L. Johnson, Babu John Mariadoss, and John B. Cullen
Communication, interactivity, and satisfaction in B2B relationships, Micah Murphy and C. M. Sashi
Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development, Huw O’Connor, Mark Kilgour, Scott Koslow, and Sheila Sasser
If you build it right, they will engage: A study of antecedent conditions of customer engagement, Shiri D. Vivek, Sharon E. Beatty, and Melanie Hazod
Faculty Scholarship from 2017
Translating brand names effectively: Brand attitude reversal and perceived brand name translation relevance in an emerging market, Paul Chao and Shengdong Lin
Pioneering African-American women in the advertising business: Biographies of MAD Black WOMEN, Judy Foster Davis
Organizational structure, service capability and its impact on business performance of logistics providers in the B2B context, Margareth Rodrigues De Carvalho Borella, Paulo Fernando Pinto Barcellos, Harash Sachdev, George Russ Merz, and Ademar Galelli
Consumer perspectives on the ethics of an array of technology-based marketing strategies: An exploratory study, Sam Fullerton, Roger Brooksbank, and Larry Neale
Disabling ABLE: Five possible pitfalls when implementing the ABLE Act., Lewis Hershey, Annemarie M. Kelly, and Boris Abbey
Enabling ABLE: Five potential positives for implementing the ABLE Act, Lewis Hershey, Annemarie M. Kelly, and Boris Abbey
A peer-relative perspective of the contract year phenomenon using Bayesian analysis, Anthony Koschmann
Simultaneous estimation of legal and illegal supply and demand: The case of motion pictures, Anthony Koschmann and Douglas Bowman
Do bags fly free? An empirical analysis of the operational implications of airline baggage fees, Mariana Nicolae, Mazhar Arikan, Vinayak Deshpande, and Mark Ferguson
Faculty Scholarship from 2016
Does the ABLE Act enable the wealthy and disable the poor?, Boris Abbey and Lewis B. Hershey
Faculty Scholarship from 2015
Can self-congruity mediate between country personality and product attitude?, Murat Aktan and Paul Chao
Effects of product image, self-congruity and ethnocentrism on attitude toward foreign products, Paul Chao and Murat Aktan
An evaluation of the walk-in and online counterparts of the leading U.S. stores, Khalid M. Dubas, Lewis B. Hershey, and Saeed M. Dubas
When to stretch and when not to stretch an inherited IRA: The special case of the special needs trust, Lewis B. Hershey, Terence B. Stanaland, and Terry L. Owens