DOI: 10.1007/978-3-319-99181-8_154">
 

Differentiating customer engagement and customer participation in service marketing: An abstract

Document Type

Conference Proceeding

Publication Date

2018

Department/School

Marketing

Publication Title

Boundary blurred: A seamless customer experience in virtual and real spaces. Proceedings of the 2018 Academy of Mareking Science (AMS) Annual Conference

Link to Published Version

DOI: 10.1007/978-3-319-99181-8_154

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