Differentiating customer engagement and customer participation in service marketing: An abstract
Document Type
Conference Proceeding
Publication Date
2018
Department/School
Marketing
Publication Title
Boundary blurred: A seamless customer experience in virtual and real spaces. Proceedings of the 2018 Academy of Mareking Science (AMS) Annual Conference
Link to Published Version
Link to WorldCat Entry
Recommended Citation
Gillis, W., Johansen, D., & Vivek, S. D. (2018). Differentiating customer engagement and customer participation in service marketing: An abstract. In N. Krey & P. Rossi (Eds.), Boundary blurred: A seamless customer experience in virtual and real spaces. Proceedings of the 2018 Academy of Mareking Science (AMS) annual conference (pp. 483–484). Springer International. https://doi.org/10.1007/978-3-319-99181-8_154