Effects of product image, self-congruity and ethnocentrism on attitude toward foreign products

Authors

Paul Chao, Eastern Michigan UniversityFollow
Murat Aktan

Document Type

Presentation/Lecture

Publication Date

2015

Conference or Event

AMA Summer Educators’ Conference

Department

Marketing

Citation

Chao, P., & Aktan, M. (2015, August). Effects of product image, self-congruity and ethnocentrism on attitude toward foreign products. Paper presented at the AMA Summer Educators’ Conference, Chicago, IL.