A brand equity model for an internet portal website

Authors

G. Russell Merz, Eastern Michigan UniversityFollow

Document Type

Book Chapter

Publication Date

2012

Department

Marketing

WorldCat Link

http://www.worldcat.org/oclc/812327137

Citation

Merz, G. R. (2012). A brand equity model for an internet portal website. In T. Langner, S. Okazaki, & M. Eisend (Eds.), Advances in advertising research (Vol. III): Current insights and future trends (pp. 137–152). Wiesbaden, Germany: Springer Science & Business Media.