From servants to spokesmen: Black male advertising models and changing U.S. culture post World War II

Authors

Blaine J. Branchik, Nova Southeastern University
Judy Foster Davis, Eastern Michigan University

Document Type

Article

Publication Date

2018

Department/School

Marketing

Publication Title

Journal of Historical Research in Marketing

Comments

J. F. Davis is a faculty member in EMU's Department of Marketing.

Link to Published Version

DOI: 10.1108/JHRM-07-2017-0043/full/html

Recommended Citation

Branchik, B. J., & Davis, J. F. (2018). From servants to spokesmen: Black male advertising models and changing U.S. culture post World War II. Journal of Historical Research in Marketing, 10(4), 451–477. https://doi.org/10.1108/JHRM-07-2017-0043