Creativity and ad theory
Document Type
Book Chapter
Publication Date
2019
Department/School
Marketing
Publication Title
Advertising Theory, 2nd Ed.
Link to Published Version
Recommended Citation
Sasser, S., & Koslow, S. (2019). Creativity and ad theory. In S. Rodgers & E. Thorson (Eds.), Advertising theory, 2nd edition. Routledge. https://doi.org/10.4324/9781351208314-13
Comments
S. Sasser is a faculty member in EMU's Department of Marketing.