Realizing marketplace opportunity: How research on the black consumer market influenced mainstream marketers, 1920-1970

Authors

Judy F. Davis, Eastern Michigan UniversityFollow

Document Type

Article

Publication Date

2013

Department

Marketing

DOI

10.1108/JHRM-02-2013-0006

Citation

Davis, J. F. (2013). Realizing marketplace opportunity: How research on the black consumer market influenced mainstream marketers, 1920-1970. Journal of Historical Research in Marketing, 5(4), 471–493. doi:10.1108/JHRM-02-2013-0006