Patient proactivity: Behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system
Document Type
Article
Publication Date
2014
Department
Marketing
Abstract
A sample of 1,031 U.S. adult residents provided information regarding actions that fall within the realm of patient proactivity, that is to say efforts that are overtly designed to maintain or regain one's health. An assessment of consumers revealed that they engage in, or at least support, behaviors that would be characterized as proactive. Furthermore, there is a significant relationship between some elements of patient proactivity and the level of satisfaction with the American health care system. The relationships are modest, but they offer managerial insight that will benefit those responsible for both delivering and marketing health care.
Citation
Fullerton, S., & McCullough, T. (2014). Patient proactivity: Behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system. Health Marketing Quarterly, 31(1), 78–96. doi:10.1080/07359683.2014.874879